Winter 2025 Campaign

For last year's Fall/Winter campaign with About You, the brand's brief called for a Scottish aesthetic - rugged highlands, atmospheric light, and a sense of romantic wilderness. Estonia doesn't offer mountainous terrain, but its countryside proved a compelling substitute: rolling fields, mist-laced forests, and windswept coastal stretches that captured a comparable mood and texture. The season worked to our advantage. Autumn brought softened, golden light and a palette of amber and rust foliage, while the moody weather conditions became a defining reference point for the shoot's visual direction. It was an ideal setting for a collection built around cozy knitwear and outerwear. The entire production was completed in a single day on location, allowing us to capture natural, unscripted moments.