Wheels4Wheels

B.EAST Productions delivered campaign film and photography for Wheels4Wheels, a project that translates Bolt e-scooter telemetry into surface-quality data, making navigation apps more accessible for wheelchair users worldwide. First implemented in Tallinn, Bolt's home city, Wheels4Wheels tackles a problem that's been hiding in plain sight: while 80 million wheelchair users worldwide navigate daily around cobblestones, steep inclines, and hidden obstacles, less than 15% of surface-quality data exists in most well-mapped cities. We handled production on the ground in Tallinn, while our film and photography brought the human side of this data-driven innovation to life, from accessibility advocate Hendra Raud navigating the city's streets, to the scooters quietly collecting the data behind the scenes, to the everyday barriers wheelchair users face and rarely see reflected on a map. The brief asked for two things to live in the same frame: the weight of a problem that's gone overlooked for too long, and the optimism of a solution already scaling across Bolt's 230,000+ vehicles and 270 cities.