Juho Konstig

Director

Juho Konstig is a Finnish award-winning director specializing in commercials and short-form storytelling. Raised in the suburbs of Espoo, Finland, he grew up in a creative household with a photographer father and a journalist mother, which helped shape his strong visual sense and narrative approach. Konstig directed his first TV commercial in 2010 and has since built a successful career working with major Nordic and international brands such as McDonald’s, Lidl, Prisma, Valio, Tallink, and SOKOS Hotels. His work is known for its emotional resonance, human insight, and cinematic yet relatable style, often blending humor with warmth. Alongside his professional achievements, Konstig openly values family life and often cites fatherhood as a key influence on his perspective and storytelling.