Pete Riski

Director

Pete Riski is a filmmaker from northern Finland, known for creating powerful and personal work. Pete’s work is known for its emotional impact. Whether 30 seconds or 90 minutes, his films aren’t just watched, they’re felt. Pete’s work has received numerous awards over the years, among them the widely recognized Wrigley’s Extra ad, which became a global phenomenon in 2015. With over 150 million views, it was praised as “the most romantic movie of all time” and won multiple honors, including several Cannes Lions. It’s just one of several emotionally powerful works in his reel that have caught the attention of audiences worldwide. In recent years, Pete has expanded into long-form storytelling, directing acclaimed series such as Bullets and Icebreaker, both winners of the Coup de Coeur Award at the MIPDrama Summit in Cannes, making him one of the few directors to receive the honor twice. His narrative work spans multiple genres and focuses on emotionally driven, character-led stories. Pete continues to tell stories across the globe, no matter the format or genre, but remains the same humble guy from the north, just with a few more chapters to share.